Title: Apotex/PACE PDW 2002 Student Survey Client: Pharmacy and Apotex Continuing Education Industry: Pharmaceutical Purpose: Research and Human Resources

The challenge:
Apotex required a verifiable way to both establish an active contact resource of graduating students that are interested in a pharmaceutical career but also to convey information and interest from Apotex to those students, at an East Coast Career Fair.

Digital Rain's response:
A powerful self-running eSurvey at the Apotex booth. This eSurvey would not only establish an email database for career support by Apotex, but also provide Apotex with the ability to create the survey in a way that data can be mined instantly, providing valid research results in an easy to understand format. The survey was also designed to convey key messages about the company within the question structure.

Project deliverables included:

Apotex was able to poll needs and desires of a future employable resources thereby not only providing information to HR but also to understand the needs and hopes of these potential employees. Apotex supports an active continuing education environment and will utilize the information collected to better service that mandate.

Surveys are not only valuable for information gathering and analysis. Providing meaningful information about the company via the online survey can encourage the participant to investigate the company further for future career options. In a sense, it is one more means by which the company can promote themselves and its mission, and to attract the best and the brightest graduates interested in a pharmaceutical career.