Canadian Highways Infrastructure Corporation CD-ROM
Client:
Canadian Highways Infrastructure Corporation (CHIC)
Industry:
Highway Development
Purpose:
Corporate Identity
The challenge:
Canadian Highways Infrastructure Corporation, a toll highway development
company, wanted to do a complete redesign of their corporate identity. This
redesign was intended to:
increase international visibility for CHIC, demonstrating CHIC's integrated
expertise in toll road development
increase business leads/opportunities
reinforce CHIC's new branding
highlight CHIC services and experience, and demonstrate their successful track
record
Digital Rain's response:
Digital Rain was selected to develop a complete branding package for the
re-launch of CHIC into the North and South American marketplace. CHIC required
a redesign of their logo, and this new logo needed to be conveyed through print
materials, a CD-ROM, and a new web site in English, French and Spanish.
Project deliverables included:
Logo design
Web site offered in three languages
CD-ROM
Letterhead, business cards
Corporate brochure
Corporate folder (designed to hold letterhead, business cards, brochure and
CD-ROM)
