Title: Geo-Pals Marketing Web site Client: Kyce Canada Industry: Retail/Educational Toys Purpose: Product Marketing

The challenge:
Kyce Canada's popular collectible plush characters, based on animals from around the world, target both the toy and education markets. The company needed an integrated marketing and communications strategy for this product series.

With new characters to be introduced quarterly, the challenge was to create a Web site (www.geo-pals.com) that was easily accessible to both users and developers.

The rainmaker's response:
DRI created a Web-based solution (Web site and product information binder) that could be readily integrated into the retail strategy of introducing new toys every quarter.

To respond to Kyce Canada's needs, we created a Web site with well-designed search functions that boast

• superior navigational design, and
  
• powerful scalability.

We used ColdFusion database management software, which

• allows text and images to be served to a template
  
• simplifies navigation
  
• makes adding new elements quick and easy.