The challenge:
Nevada Learning Series' objective was to reinvent their on-line presence
incorporating a new image for their re-branding. After an extensive client
survey, they discovered that clients were not utilizing the convenience and
cost-effectiveness of purchasing Nevada products on-line. Nevada contracted
Digital Rain to redevelop the entire corporate Web site with a strategy to
encourage existing clients and prospective clients to buy on-line.
The rainmaker's response:
Digital Rain partnered closely with the Nevada Learning Series' web project
team to make the transition from a marketing brochure Web site to a fully
e-commerce enabled Web site. Digital Rain consulted in the strategic planning
and development phases of the project, which included in the on-line marketing
planning, customer relationship management planning (CRM) and overall
web-strategy.
Digital Rain developed:
An intuitive site structure that creatively managed Nevada's rich content.
E-commerce transactional database that supported a complex fulfillment
capability (shipping from US and Canada).
Enhanced content to encourage site 'stickiness'
A new design that communicated the brand characteristics of professionalism,
credibility and reliability.
An HTML design template to support the new design for push email announcements
(PR and new product offerings)
Among the site highlights are:
An enhanced client log-in Platinum Program section for valued repeat customers
Product and pricing administrative page for easy updating by Nevada Learning
Series staff
Site Server statistical administrative page to monitor traffic and buying
behaviour
