Title: Webdoxs Promotional CD-ROM Client: The Farm, for E-Route (CIBC, Caisse Desjardins, National Bank of Canada, Royal Bank, Scotia Bank, TD Trust) Industry: Financial Purpose: Sales and marketing

The challenge:
E-route's primary objective was to create brand awareness for the launch of a new electronic procurement system to deliver bill documentation directly to a personal web banking Web site (a direct competitor to E-Post). Digital Rain partnered with The Farm, a marketing communications organization who delivered the overall brand strategy, logo and design identity for the Webdoxs.com Web site and promotional CD-ROM. Digital Rain, with the brand template in place developed a bilingual Web site and CD-ROM with the following features and functionality:

• A comprehensive demo of the soon to be live version of the electronic document procurement system
  
• An indepth background of the Webdoxs service, E-route and the founding organizations
  
• On-line registration capability linking directly to the banking partner of your choice

The rainmaker's response:
Digital Rain translated the visual branding elements into a sophisticated on-line campaign. The promotional CD-ROM incorporated a Flash presentation of Webdoxs' capability (and demo of product) as well as a jump to the Web site for detailed information on the product. The Web site incorporated an intuitive navigation and link to a dynamic demonstration of the product. Both the CD-ROM and Web site were built in English and French.

What this meant to E-Route:
A successful and positive reception by the partner Financial Institutes (CIBC, Caisse Desjardins, National Bank of Canada, Royal Bank, Scotia Bank, TD Trust)

• Full rollout to the market